Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
Want to turn your audience into your biggest marketing asset? User-generated content, or UGC, makes it possible.
When used well, it builds trust, grows your community, and fills your content calendar with authentic posts.
In this guide, you’ll learn what UGC is, why it works, and 17 strategies to collect and share it effectively.
What is user-generated content (UGC)?
User-generated content (UGC) is any piece of content created by someone outside your brand. That could be a fan, customer, influencer, or ambassador.
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