Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
Bonus tip: Use influencer research tools to find micro-influencers that align with your brand.
14. Start an ambassador program
Turn your biggest fans into ambassadors who regularly create UGC for your brand. Offer perks like free products, exclusive access, or early drops in exchange for content to incentivize participation.
Example: Gymshark’s Athlete program rewards ambassadors with free gear and access to Gymshark facilities, leading to a steady stream of authentic UGC content from fitness influencers.
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