Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
These kinds of interactions deepen the creator-fan connection and motivate more fans to participate by creating their own UGC remixes.
16. Utilize employee advocacy
When most people think of UGC, they think of customer-generated content. But employee-generated content counts as UGC too.
Set up employee advocacy campaigns to encourage your team to post their own experiences and personal takes on working for your brand, or reshare UGC on their accounts to amplify its reach.
Bonus tip: You’ll need a social media management tool that offers employee advocacy features for this. Vista Social is a pretty good option.
17. Consider hiring professional UGC creators
Not all UGC has to be organic. You can hire professional UGC creators who specialize in producing authentic-looking content for brands, like testimonials, product demos, or unboxing videos.
Post Comment