Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
Example: Retail brands like Glossier have in-store photo spots for customers to take selfies and encourage them to share them with branded hashtags, helping to drive UGC.
Best practices for sharing UGC
Before we wrap up, let’s look at some best practices for sharing UGC.
If you’re going to repost content created by other users on your own brand channels (your website, social media accounts, ads, etc.), it’s important to make sure you stick to these rules.
Get permission
It’s good practice to always get permission before you share someone else’s content.
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