Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
In most other cases, you do need to get explicit permission from the original poster.
That’s especially important if you’re reposting on a different platform than the original, you plan to use it in ads or commercial campaigns, or the content includes copyrighted material or identifiable people.
The easiest way to get permission is to simply DM the creator or comment on their post and ask if it’s okay if you share it. If you want to be super cautious, a formal contract works better.
Note: If in doubt, always contact a lawyer to be sure. In case you hadn’t guessed, I’m not a lawyer.
Credit the original creator
Always try to give credit to the original creator when you share UGC on your socials or anywhere else. This shows respect and avoids potential PR or legal issues later down the line.
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