Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
The best way to give credit varies by platform. Often, it’s as easy as tagging them in your post caption, e.g., ‘Thanks to @thecreator for this awesome photo!’
You can also tag them in the post itself using native tagging features, or in the comments section. If you’re creating a video featuring UGC, you could even shout them out by saying their name in the video itself.
Don’t edit UGC
When you share someone else’s content, leave it unedited.
If you must edit it, do so in a way that respects the original creator’s voice. Don’t edit it in a way that misrepresents the original intent.
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