Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
For instance, don’t crop out important context, rewrite captions to fit your own narrative, or present the content in a way that changes its meaning. That erodes trust and can lead to backlash or even legal trouble.
Vet the source before you share
Before reposting UGC, take a moment to check the original creator’s profile.
Sharing content from someone with a history of offensive, hateful, controversial behavior, or opinions that don’t align with your brand values can lead to PR fallout.
Many creators and brands have faced backlash after retweeting posts from influencers who have been later exposed for problematic views. A quick scan can save your brand from unintended and unwanted associations and help you avoid controversy.
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