Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
Final thoughts
That concludes the creator’s guide to user-generated content.
Let’s recap what we’ve learned.
UGC refers to content created by users outside of your brand – like your fans or customers.
It’s useful for creators as reposting UGC can help you to build trust with your audience, strengthen your community ties, provide powerful social proof, and fill out your content pipeline.
Use the strategies we’ve looked at in this post to curate UGC at scale. Then, share the best content on your own socials and across other brand channels (like your website and ads) to make the most of it.
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