Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
1. Create a branded hashtag
Set up a unique branded hashtag for fans to include in any content they share about you. This will make it easier for you to find user-generated content and reshare it.
Aim to keep your brand hashtag short, catchy, and memorable. It can be evergreen (you use the same hashtag for all your UGC campaigns) or campaign-specific (you create a new hashtag personalized for each UGC campaign).
Example: Apple’s #ShotOniPhone is a great example of how to execute a brand hashtag campaign effectively.
Post Comment