Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
Example: One of the best-known UGC competitions is Doritos’ annual Crash the Super Bowl contest, in which users are invited to create their own Doritos ads and submit them for consideration.
The brand then selects its favorite fan-made commercial and airs it during the Super Bowl, with the creator taking home $1 million as a cash prize.
Bonus tip: Small brands and creators don’t need to be this ambitious. You don’t need to offer a million bucks as a prize to incentivize participation.
Just make the competition fun and give your fans a chance to win something they might want—it could be something as simple as a merch package, a shoutout, a gift card, or exclusive access.
Post Comment