Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
3. Incentivize with giveaways
A classic way to drive UGC is to host a giveaway.
The idea is that users have to share content about your brand/product and tag it using your campaign hashtag to be entered into the giveaway draw for a chance of winning the prize.
It’s similar to a competition. The difference is that with a competition, the prize goes to the best submission (as chosen by yourself, a panel of judges, or other users), whereas with a giveaway, the winner is selected at random.
Again, I’d recommend using SweepWidget to manage your UGC giveaway. It supports 90+ entry methods across all social platforms. You can set everything up in under 15 minutes.
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