Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
Example: Glossier offered users the chance to win a signed KATSEYE beauty bag as part of a giveaway launched to celebrate a brand collab.
To enter the giveaway, users had to find one of Glossier’s three billboard ads across LA, snap a selfie in front of it, and share it on Instagram. This amplified their ad reach significantly.
Related reading: 8 Social Media Giveaway Ideas + Examples You Can Use
4. Repost fan content on your socials
Show your followers you value their support by reposting fan content to your own socials (make sure to credit them when you do). You could even make it a weekly feature (e.g. #FanFriday) if you plan to share user content regularly.
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