Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
Not only does reposting UGC serve as powerful social proof for you, but it also incentivizes fans to create more in the future for the chance to be featured on your social account.
Example: Taylor Swift asked her fans to post their tour outfits on social media with the hashtag #TSTheErasTour or submit them on her website. Then, she reposted her favorites.
Bonus tip: I’d recommend using a social media scheduling tool to make it easier to repost your own fan content at scale.
Related reading: How to Repost on Instagram & How to Repost on TikTok
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