Unlock the Secret Weapon Top Writers Use to Dominate Readers—Are You Missing It?
Her statement told me she had not even looked at the market in which she was about to do battle. She had no plan, and no realistic expectations for sales.
Authors often write a book first, and then later try to shoehorn that book into a specific market segment. They think to themselves, “After all, it’s on Amazon. At least some of the millions of customers flocking there every day will buy it, right?”
Wrong. That approach never, ever works.
The better strategy is to first look at the genre you want to enter, make notes on where the competition is weak, and then write a stronger book. (Or, better yet, a stronger series of books.)

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