“Unlock the Secrets: 10 Insider Tips to Price Your Ebook for Maximum Sales!”
3. The ‘limited-time sale’ strategy
If you want the best of both worlds, charge a bit more for your ebooks than you might otherwise (e.g. $7.99) to give you flexibility.
Then, periodically run limited-time discount sales, like 99-cent promos, free promos, half-price introductory sales, etc.
The higher base price sends the message that your ebook is high quality and worth reading, while the promotions help you to increase your sales volume and start building an audience. It’s a win-win.
If your sale is a huge hit, it could even help you to reach the best-sellers list on Amazon. That, in turn, can help you land a ton more customers who are willing to pay full price once the sale is over.
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