“Unlock the Secrets: 10 Insider Tips to Price Your Ebook for Maximum Sales!”
2. The ‘prestige pricing’ strategy
The main problem with the strategy above is that budget prices communicate to shoppers that you’re a budget author.
And in that sense, low prices can put off many potential readers. Their thought process: ‘If your ebook isn’t worth paying more for, why would it be worth my time?’
That’s why a lot of authors go in the opposite direction.
Instead of pricing your ebooks as low as possible, price them as high as possible to give the appearance of quality. We call this strategy ‘prestige pricing’.
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