“Unlock the Secrets: 12 Proven Tactics to Attract High-Paying Web Design Clients!”
Imagine you are a mental health provider. Which web design offer would you rather go for?
- “High-Quality Web Design Services: We Build Your Website Fast!”
- “Mental Health Website Design – Let Us Help You Help Your Patients”
It’s most likely the second one, right? That’s because it is a lot more targeted.
Focusing your offer increases your credibility and the perception of the value you can provide. It allows you to position yourself as an expert and charge accordingly.
In addition, niching down means you compete with fewer people. Instead of all “web designers,” now you only contend with “web designers for industry X.” That group, by definition, is much smaller.
