“Unlock the Secrets: 14 Game-Changing Steps to Craft Irresistible Blog Posts that Captivate and Convert!”
After that, it’s important to optimize the parts of your post that appear in search engines:
- Post URL: Make the URL short and descriptive, divide words with hyphens, and include your main keyword (e.g., yourgroovydomain.com/chocolate-chip-cookie-recipe).
- Title: Your title tag could be your headline, or you could further optimize it for search results. If you’re on WordPress.com, you can easily optimize your post’s title tag with the Jetpack plugin.
- Meta description: This is text that may appear beneath the post title in search results. Use it to accurately summarize the post content and include the main keyword to encourage readers to click through to read your full blog post.
- Image alt text: You can use this to describe image content for search engines and accessibility.

But don’t overdo it. Over-optimizing will do more harm than good. Write your blog post for people first, meeting their needs and search intent.