“Unlock the Secrets: 14 Game-Changing Steps to Craft Irresistible Blog Posts that Captivate and Convert!”
12. Add a Conclusion With a Strong Call to Action (CTA)
You have multiple ways to finish your article:
- Give a summary: Sum up the key points you covered in your post.
- Provide a takeaway: Leave readers with one main idea, often an angle you established at the beginning of the article.
- Redirect readers: Link to another article on your blog so readers can dig even deeper into the topic or a related topic.
- Leave a bonus tip: Offer one final tip to readers as they apply the knowledge in your post.
In addition, you should leave your audience with a call to action. After all, the goal of a blog post isn’t to just attract traffic—you’re usually trying to achieve an additional outcome, like building leads, growing your newsletter, or selling a product.