“Unlock the Secrets: 14 Game-Changing Steps to Craft Irresistible Blog Posts that Captivate and Convert!”
If you’re not quite sure which post type best suits your topic, check out which formats are already ranking for that keyword.
For example, when you google “bread baking,” most of the results are recipes. If you want to appear in search results for this keyword, you will likely also want to post a recipe with your own spin.
4. Craft a Compelling Headline
In Ogilvy on Advertising, legendary advertiser David Ogilvy wrote that five times more people read a headline than the body copy.
That means, your headline is the main element that decides whether someone clicks on your post in search results or on social media.
