“Unlock the Secrets: 14 Game-Changing Steps to Craft Irresistible Blog Posts that Captivate and Convert!”
For that reason, you should spend plenty of time crafting it, writing several iterations and trying different angles, formats, and wording.
Here are some tips for writing an effective headline:
- Be descriptive, as readers should be able to clearly understand what your post is about from that headline alone (or intrigue them enough to click through to read the whole post)
- Use emotional, curiosity-driven, or benefit-focused wording to hook readers
- Keep it concise, ideally under 60 characters, so your headline doesn’t get shortened in search results
- Include numbers in your headline. They set clear expectations and make information appear more easily digestible.
- Use brackets and parentheses to provide additional information and context as well as make your headline stand out visually
- Mention your main keyword/topic, preferably toward the beginning, so anyone skimming search results can easily tell what your post is about
Here are examples from our blog that use these principles:
