“Unlock the Secrets: 18 Game-Changing Tips to Skyrocket Your Instagram Engagement!”
Here’s the formula for calculating your engagement rate on Instagram:
engagement rate = (total interactions/total reach) x 100
So, if your total interactions were 530 and your total reach was 21,200, your engagement rate would be 2.5%. This means you can expect 2.5% of your audience to interact with your content.
You’ll find your number of interactions in the Engagement section of your profile’s analytics.
Both the Reach and Engagement sections are broken down to showcase your reach and the number of interactions you received for reels, posts, videos and stories, so you can figure out your engagement rate for each.
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