“Unlock the Secrets: 18 Game-Changing Tips to Skyrocket Your Instagram Engagement!”
5. Create more short videos with reels
In our post on video marketing stats, we explained how data collected by Wistia demonstrates how much more engaging short-form videos are over long-form videos.
Their data states that videos that are less than one minute long, such as Instagram reels, have an average engagement rate of 50%.
This rate drops to less than 40% once a video’s runtime reaches the five-minute mark, less than 30% at the 30-minute mark and less than 20% at the 60-minute mark.
Furthermore, our stats on Instagram include a case study in which sports leagues, such as the NBA and the NFL, received as much as 67% more engagement from reels than video posts.
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