“Unlock the Secrets: 21 Proven Tactics to Supercharge Your Blog Traffic Overnight!”
10. Update your old blog posts
Up-to-date information is a sign of quality content. That’s why blog posts tend to drop off in search rankings over time. The antidote? Refresh your content regularly.
Here’s how to improve older content on your blog:
- Tailor posts more strongly to search intent, meaning make sure you’re answering the purpose of a reader’s search fully.
- Update information to reflect the latest data.
- Include new keywords.
- Improve the writing to make it more helpful.
- Add new links, both internal and external.
- Improve formatting and readability.
The Blogsmith has a great write-up on this topic.
