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2. Cover evergreen topics
Evergreen content consists of blog posts that remain perpetually relevant and can drive traffic year-round. They contain information that doesn’t change or changes very slowly.
For example, “weight loss” is an evergreen topic. People are always looking for ways to slim down, and the principles (diet and exercise) stay mostly the same.
On the other hand, the results of the 2024 Olympic games are probably not a popular search topic beyond a certain point in time.
There’s also seasonal content. It can be evergreen for the same period every year, but it likely won’t bring in lots of traffic outside of a particular timeframe.
