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4. Optimize images for SEO
Images are prominent page elements that contribute to the SEO of your site. To ensure their impact is positive:
- Use relevant images that add to the content you’re making.
- Avoid using too many stock photos—visitors are very good at filtering them out.
- Give your images meaningful file names (like
pesto-pasta-with-tomatoes.jpgversusimg-452.jpg). - Use fast-loading image formats like WebP or Avif.
- Compress images before uploading.
- Save your images to a reasonable size so that the file size is smaller and your images look crisp.
- Include alt text and captions that describe the image and possibly contain your keyword.
Yoast has more details and additional tips for making sure your images are optimized for search engines and users.
