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- Make sure they’re relevant to the page. If they’re not descriptive enough, search engines are likely to overwrite your specified meta description and borrow text from the page itself instead.
- Think about what would entice a user to click. What value will they gain from visiting your page?
- Keep them under 320 characters. Guidance on maximum length for meta descriptions varies, but as a general rule, this is a good upper limit to avoid truncation.
Like title tags, you can set page or post meta descriptions either with the Jetpack-powered SEO features that come with your WordPress.com site, or with a plugin. Google offers more detailed guidance on writing meta descriptions here.