“Unlock the Secrets: 30 Proven Strategies to Skyrocket Your Website Traffic (Plus an Exclusive Checklist You Can’t Miss!)”

  1. Make sure they’re relevant to the page. If they’re not descriptive enough, search engines are likely to overwrite your specified meta description and borrow text from the page itself instead.
  2. Think about what would entice a user to click. What value will they gain from visiting your page?
  3. Keep them under 320 characters. Guidance on maximum length for meta descriptions varies, but as a general rule, this is a good upper limit to avoid truncation.

Like title tags, you can set page or post meta descriptions either with the Jetpack-powered SEO features that come with your WordPress.com site, or with a plugin. Google offers more detailed guidance on writing meta descriptions here.

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