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6. Optimize the heading structure of your pages
It’s important to structure on-page content in a way that’s easy to read and easy for search engines to understand. Fortunately, getting this right doesn’t need to be complicated.
Your headings should be nested, and here are some basic best practices you can follow when using headings throughout your content:
- Use just one H1 header per page or post. This should be the title/headline.
- Use H2 headers to subpoints on pages and in blog posts.
- Use H3 headers to indicate more detailed subsections under H2s.
- Use H4 headers sparingly and only to break down more complex ideas.
If you’re curious what these headers look like in actual usage, this very blog post you’re reading uses headings this way. For further guidance, check out our guide on how to add headings on WordPress.com sites. If you have technical knowledge, you can also change the appearance of your headers by editing their CSS.
