“Unlock the Secrets: 30 Proven Strategies to Skyrocket Your Website Traffic (Plus an Exclusive Checklist You Can’t Miss!)”
7. Optimize your site’s structure and ensure you have a sitemap
Imagine sitting down at a restaurant and seeing the desserts listed on the menu first. Then you see appetizers, drinks, and main meals.
That structure would make the menu pretty difficult to navigate.
Your site is no different; it should be structured in a way that makes it easy for users to navigate and find information that helps, educates, or entertains them. Search engines also like a well-structured website, as it improves crawlability, helps you build topical authority, and ensures that link authority is spread effectively across the entirety of your site.