“Unlock the Secrets: 30 Proven Strategies to Skyrocket Your Website Traffic (Plus an Exclusive Checklist You Can’t Miss!)”
- Your site’s core products, services, or topical focus area.
- Navigational elements to core sections of your site.
- Social proof (like quotes, testimonials from customers, or logos from clients).
- Your most recent articles (if your site is a blog or a magazine-style site).
Other landing pages should be optimized too, and in general, here are some best practices to follow when writing copy for those pages:
- Include the primary keyword somewhere in the H1 (and URL if it’s a landing page).
- Nest any additional headings..
- Include other relevant keywords in subheadings in a natural way.
- Include internal links to other relevant pages on your site.
- Include external links to help build your arguments and give context.
- Include images that add to the context of the page––meaningful infographics, personal photographs, or relevant logos are often more impactful than generic stock images.
- Include relevant calls to action (CTAs) using buttons and links.
10. Add internal links between landing pages
Search engines use links to understand how different pages are related to each other. They also use them to understand which pages are most important on a site.
