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Adding links between relevant landing pages on your site helps both users and search engines find what they’re looking for.
Say for example you have a landing page for a guitar you’re selling. You’ll probably want to add links to related cases, straps, and amps on that guitar landing page in the hopes that site visitors will purchase more than one product.
These internal links help search engines build a “map” of your content, and they help users find related, helpful content more quickly and easily.
