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11. Acquire backlinks from other relevant websites
When other websites link to your site, it signals that your website is valuable and worthy of attention to search engines. As such, acquiring relevant backlinks from trusted websites naturally (i.e. earning them and not paying for them) is important for SEO.
Here are some ideas for ways to naturally build backlinks back to your site:
- Create content that other sites are likely to link to in their own content. This could include infographics, original research, statistics, and other assets that help other sites add value to their own content.
- Reach out to groups, organizations, influencers, or other blogs that create content that’s relevant to what your site is about.
- Write guest blog posts for other websites that allow for tastefully-applied links back to your site.
- Search for sites with local business listing pages that might want to include your site. Local news sites, tourism boards, Chambers of Commerce, and other organizations often have resource pages that link to local business websites.
12. Fix broken links
Broken links negatively affect SEO because they create a poor experience for users and make it difficult for search engines to crawl through your site. Fortunately, it’s easy to find and fix them with a free broken link checking tool.
