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Here are a few simple tips for optimizing slugs:
- Keep them short. Three to five words is a good range.
- Remove stop words like “the” or “is.” They aren’t necessary and this helps keep your word count down and URLs more memorable
- Include a relevant keyword. This will help search engines understand what your page or post is about.
For WordPress.com customers on a Business plan or higher, consider changing your permalink structure as well, so it only includes categories and slugs. This will simplify your URLs in a way that’s SEO friendly, and you can learn how to get this done here.
