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14. Remove or consolidate duplicate content
If there are two or more pages on your site that contain similar or identical content, search engines aren’t going to know which to rank. That’s why we recommend identifying duplicate content early so that you can fix it. There are a few free tools you can use to find duplicate pages:
Need to have two copies of a page, or another copy of your page on another website? Use canonical links. They tell search engines which version is the original page. The Yoast, All-in-One SEO, and Rank Math plugins all have settings to set up canonical URLs, or you can set them up manually.
