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If you need some help getting started with establishing and maintaining a regular publishing schedule, our article on creating an editorial calendar is a great place to start.
2. Optimize your blog posts for search engines
Just like general website SEO, blog SEO is all about consistency.
Here are a few ways you can ensure every post you publish is optimized to rank:
- Include the primary keyword in the headline and title tag.
- Shorten title tag to between 55 and 65 characters.
- Include the primary keyword in the header image file name.
- Include the primary keyword in the article introduction in a natural way.
- Include secondary keywords throughout content and subheads in a natural way.
- Ensure header image is correct size (not larger than maximum size necessary to ensure crisp photos and a smaller file size).
- Include relevant keywords in all image file names and alt text.
- Optimize the URL slug with your primary keyword (i.e. /very-cool-keyword).
- Include internal links to relevant articles and pages.
- Include external links to help build your arguments and give context.
3. Follow Google E-E-A-T guidelines
Anyone can write a blog post with AI in minutes. Not everyone can write something people want to read and share with others.
