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What are the quality standards that you hold your content and yourself to?
Google has a helpful concept that helps them determine what high quality content looks like. It comes in the form of an acronym, E-E-A-T:
- Experience: What experiences do you have that contribute to your unique ability to talk about the subject matter?
- Expertise: Back up your content with reputable studies, credentials, or qualifications.
- Authoritativeness: Build authority by establishing your voice as a credible source of information regarding your site’s focus area.
- Trustworthiness: Be an ethical, transparent voice in your industry by disclosing affiliations and being upfront with your readers.
4. Be careful with categories and tags
If you use categories and tags on your blog, make sure you don’t have a category and a tag with the same name. This can be viewed as duplicate content. Here’s an explanation of how and why and what to do instead.
