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2. Create a list of relevant keywords to target on your website
Which terms do people search for when they’re looking for the type of information or products that your website offers? That’s what we’ll find out by doing some simple keyword research using two free tools:
- Google Keyword Planner: This tool shows estimates for how often keywords are searched on Google.
- Answer the Public: Enter one keyword, and it’ll generate tons of related keywords based on autocomplete suggestions from several search engines.
How should you use these tools? Start by using Keyword Planner to build a list of relevant search terms. Create an account and then select Discover New Keywords: