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Here are some simple tips for optimizing title tags:
- Keep them under 60 characters. This will prevent them from getting truncated in search results.
- Include the primary keyword, or the main topic of the piece of content, that the page is targeting.
- Ensure they read well to an actual person (rather than just stuffing keywords into them).
If your site is built with WordPress.com, you have a couple different options for editing your title tags:
- Use your site’s built-in SEO features that are powered by Jetpack.
- Use your SEO plugin of choice.
5. Optimize meta descriptions on every page, too
Meta descriptions are short summaries of what a web page is about. In search engine results, they often appear below the title tag. While meta descriptions do not affect search engine rankings, they do encourage users to click, so it’s important to write them well.
