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Abbreviations, variations and synonyms
You should also eliminate too much repetition in your writing.
If you find yourself needing to mention a particular word or phrase a lot in an article, use abbreviations, variations and synonyms instead.
For example, if you’re writing an article about WordPress, you only have to mention the phrase “content management system” once. You can use “CMS” for all other mentions.
Just make sure you write “(CMS)” after the first mention of “content management system” so your audience knows what you’re abbreviating, like this: