“Unlock the Secrets: 9 Compelling Reasons Your Business Can’t Afford to Be Without a Website!”
5. A website makes you less reliant on a single channel for engagement
Social media networks come and go, different platforms rise and fall in popularity, and nothing stays the same for long. What does that mean for your business website? You need stability, somewhere that you can call home, and a place where customers can always find you.
If you’re primarily creating content or building your business through a single channel, you run the risk of losing your hard-earned audience if anything happens to that specific platform (ahem…TikTok, we’re looking at you).
