“Unlock the Secrets: 9 Proven SEO Tactics That Skyrocket Your Rankings and Traffic!”

So if you publish a page and suddenly change it, it doesn’t become fresh.

However, if enough time has passed, updating your old content will register as “fresh” content – and be more likely to give you a boost in the SERPs (search engine results pages).

And in some cases, it may make sense to change the publication date and add a note to the top of the post to explain that you’ve updated the post.

That way, Google will display the updated publication date in SERPs.

Note: Freshness is one of many ranking factors. Just because a post has been updated, doesn’t automatically mean you’ll shoot to the top of the 1^st page. But, it will increase the likely-hood that you will rank higher.

The best part about this tactic is that you don’t need to spend a lot of time or resources updating older content. If you’ve already written 1,000 words, it shouldn’t take much effort to edit the information & expand upon it.

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