Unlock the Secrets of 2025’s Top 17 Social Media Scheduling Tools — Which One Will Transform Your Strategy?
Once you’ve chosen a date/time in the calendar, the next step is to select the platforms you want to post on at the top of the screen. You can schedule one post to multiple networks to save time.
One thing it’s not great at, though, is managing character limits. Twitter and TikTok have much smaller character limits than platforms like Facebook and LinkedIn, for example, and Metricool won’t automatically tailor your captions for each platform.
As a workaround, you can create one post for Facebook/LinkedIn, duplicate it, then change the caption yourself and schedule the new version to Twitter/TikTok at the same time.
