Unlock the Secrets of 2025’s Top 17 Social Media Scheduling Tools — Which One Will Transform Your Strategy?
The way you schedule content on Buffer is this: First, you open up the composer and create the post. Then, you select the platform you want to post it on by clicking the avatar at the top of the composer. You can select multiple platforms and customize the post for each network.
After that, you can either publish the post straight away, schedule it for later at a time/date you choose, save it as a draft, or add it to a queue. Posts in a queue are shared one by one each week/month according to your posting schedule.