Unlock the Secrets of Cinematic Storytelling to Transform Your Short-Form Videos Instantly
They aren’t as forgiving with social media content.
If viewers aren’t drawn to your video within the first three seconds, they’re going to scroll to the next one.
Be creative, and come up with hooks to captivate your audience within those first three seconds.
Hooks can be phrases you say to get your audience’s attention or shots that do the same.
Examples of phrases:
- “This is the only kitchen knife I’ll ever use for the rest of my life. Let me tell you why.” Using “only” in place of “best” has a dramatic effect.
- “Have you ever wondered what the inside of your sink looks like? Yeah, me neither, but I’m going to show you anyway.”
- “Here’s how to care for most succulents in 10 steps or less.”
Shots that can be used as hooks include stunning scenery shots, funny shots, inspiring shots and shocking shots.
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