“Unlock the Secrets of WordPress SEO: Transform Your Site into a Traffic Magnet!”
Use a redirection plugin to re-route the duplicative pages to the one you want to keep. This prevents bots and readers from getting confused about which page to rank and read.
Use a Good Permalink Structure
Permalinks control how URLs are formatted on your site. It’s important to structure them so search engines can easily crawl them. We recommend including the following items in your permalink structure for blog posts:
- Dates: Include date information if you value accurate historical preservation. Otherwise, remove them. This makes it easier to update content in the future without confusing search engines.
- Post category: Categories help search engines understand the relevance of the page.
- Post name: By default, this will include the page headline.
The post name field controls your URL slugs. No, we’re not talking about slimy gastropods. On every post and page you publish, edit the slug to include your primary keyword, and remove all extra words. This helps bots understand what the page is about (and rank it accordingly).
