Unlock the Secrets to Pro-Level Blog Design: Start Impressing Visitors Today!
Seven essential elements to include in your blog design
Before we dive into our blog design best practices, let’s look at seven elements that contribute to an effective blog design:
- Thumbnail images: Add an image to quickly communicate what your article is all about. The thumbnail also offers a glimpse into your content when people share links on social media.
- Author profiles: Google prefers content that showcases real expertise. Author and contributor profiles allow you to credit the experts who produced the content and establish credibility.
- Table of contents: A table of contents respects your readers’ time. It allows them to browse the entire article structure and jump to any section that interests them.
- Related content: Don’t let readers hit a dead end. Instead, share a selection of relevant resources on sidebars or end-of-post sections to help them find more information.
- Negative space: Add white space to create some breathing room in your blog layout and avoid cluttering too many elements together.
- Blog attributes: You want to add the publish date, update date, reading time, category, and other details to help readers quickly understand when the post was written and what a post is about.
- Call to action: Guide readers toward the next step with 1-2 CTAs strategically placed in your blog. Prioritize the most relevant CTAs for your topic and place one at the end of the content.
These design elements can make your blog more effortless and engaging.
