Unlock the Secrets Top Travel Bloggers Know Before They Hit ‘Publish’—And How You Can Too!
Below are a few ideas to help you establish your niche. Consider combining several niches for a hyper-focused brand that represents your unique travel interests and experiences:
- Group type: Do you usually travel solo, with a group of friends, or with a large family? Each of these travel groups has distinct travel needs that dictate what kinds of accommodations, activities, and locales are ideal.
- Budget: Shoestring backpackers and luxury jet-setters will be seeking out different kinds of recommendations and tips. Be clear about how much you’re spending when you travel to help potential visitors determine if your recommendations are relevant for their wallets.
- Activity level: Some people travel for action-packed adventures, while others prefer to lounge on the beach. Fitness level and physical ability can greatly impact whether a recommended activity will be a favorite memory or a disastrous travel story.
- Expertise: Are you a wine connoisseur or history buff? If so, you might be uniquely positioned to become a go-to resource for tour, restaurant, or destination advice around these themes.
- Cultural identity: Unfortunately, not all locales are equally safe or welcoming for every person, but many travel resources don’t account for these realities. Whether you are a woman, LGBTQ+, disabled, or a person of color, your frank travel experiences and trusted recommendations can be invaluable resources for other travelers.
Choose a name
Once you’ve defined your blog’s focus, it’s time to choose a name! Keep it short, memorable, and travel-related. Blog names should be easy to spell and pronounce, so you should avoid unexpected or alternate spellings if possible.
