“Unlock the Secrets: Transform Your Wildest Daydreams into Unforgettable Movie Masterpieces!”
Always Strive to Subvert Expectations
This is the key to developing a compelling idea! Since we know that most ideas and concepts have been done in one similar way or another, we also know that the only way your idea stands out is by offering something new.
Now, Hollywood usually offers what audiences want most—something familiar. But they equally want a new familiar. This is where subverting expectations come in.
When you’re dealing with certain genres and certain types of concepts, there are expectations from the audience (and, thus, from Hollywood as well).