Unlock the Surprising Secrets Behind the Persuasion Tactics Top Influencers Swear By
The result?
They’re more likely to trust you, view you as a friend rather than an adversary, and be open to your ideas and suggestions.
2) They use storytelling as a persuasive tool
Let me share a little story with you.
A few years ago, I was tasked with persuading our company’s board to invest in a new project. I knew the facts and figures were on my side, but I also knew that numbers alone wouldn’t cut it.
So, I decided to tell a story.
Instead of starting with dry statistics, I began with the tale of a customer who could greatly benefit from our proposed project. I painted a vivid picture of their struggles, their needs, and how our project could make their life better.
