Unlock the Surprising Secrets to Conquering 7 Leadership Challenges Others Struggle With
- Valuing Customer Selection
Leadership expert Marshall Goldsmith, named the “World’s No. 1 Leadership Thinker” by Harvard Business Review and the author of three New York Times bestsellers, emphasizes the importance of customer selection. While working with Ford president and CEO Alan Mulally, Goldsmith noticed excellent results and spoke with Mulally, who explained the importance throughout his career of customer selection.
Ideally, if you select the right customers, you will not experience failure. Although it’s impossible to always select optimal customers, regularly doing so will ensure a smoother process for your team as a whole, while emphasizing a leadership ability to favor the quality of customers over the quantity of them.
